Boost Your Business Content

Kirsty Brunsden, aka Someone Writing.If you need to improve the effectiveness of your marketing and business communication, I can manage and create your content without the expense of an in-house resource.

I’m Kirsty Brunsden, a content strategist in Brisbane, Australia. I’m more than just someone writing!

As a professional writer and experienced marketer, I create content with your audience in mind, whether they’re internal or external.

In addition to developing the best content to meet your objectives, I can optimise for search engine optimisation (SEO) and ensure your new content works with your other marketing and communication activities.

As a sole operator, I also save you money by not charging agency overheads.

I do, however, have a network of reliable web developers, graphic designers and other professionals that I partner with. This means I can keep costs down, while still providing a full, high-quality marketing service.

Services

My services range from content strategy development, to freelance copywriting and editing, to social media management.

Below are some of the ways I can help you. Get in touch today to discuss your needs, even if you need a writing-related service not listed here.

Content Strategy | Blog and Article Writing | Case Studies | eBooks and White Papers | LinkedIn Profile Writing | User Manuals and Procedural Documents | Email Campaigns and Newsletters | Website and Landing Page Copywriting | Social Media Management Editing and Proofreading

Content Strategy

content strategy is used for planning, developing and managing all of your organisation’s content (both internal and external). This includes the policies, standards and guidelines, plus content bridging and mapping messages.

Your organisation may also need a content marketing strategy to best present your brand and unique position in the marketplace, increase exposure, gain more leads and increase revenue.

I can develop these strategies, and then guide you and your team to put your personalised plan into action. You’ll have clear, actionable steps so your business doesn’t go around in circles trying to get this right.

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Blog and Article Writing

You’re an expert in your field, but that doesn’t always mean you know how to write clear, error-free and engaging articles for you business.

Luckily, you’re not alone. I can write regular, researched, high-quality articles for your blog, or for publication in industry magazines and websites.

Depending on what you’re trying to achieve, I can also research and include keywords for SEO, find images to make your post stand out from the crowd, or publishing it directly on your blog myself.

Stuck for ideas? I’ll even come up with article topics and create a content calendar.

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Case Studies

Case studies are invaluable marketing materials, as they provide social proof that your product or service meets or exceeds customer expectations.

I offer a full case study service, including:

  • Liaising with the customer to arrange participation and obtaining relevant, high-impact images
  • Conducting interviews.
  • Writing the case study.
  • Obtaining approvals to publish, both from the customer’s organisation and yours.
  • Providing the final version of the case study ready to publish on your website, or as a visually-appealing PDF file ready for distribution.

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eBooks and White Papers

eBooks and white papers can establish you as an authority on a subject, help build your list, or even provide you with a source of passive income.

I can help you with both the writing and marketing of eBooks or white papers. With my network of partners, I can even coordinate the entire project, including a layout and design with clear, meaningful diagrams, proofreading to ensure the final product is of the highest quality, through to online publication, or, if required, printing.

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LinkedIn Profile Writing

With over 400 million people now on LinkedIn, a LinkedIn presence is now becoming a necessity rather than an option for both individuals and businesses.

If you don’t have a well-written and search engine optimised profile for LinkedIn, you’re missing out on myriad opportunities to network and engage with your current and target customers. You also risk looking unprofessional if potential partners and clients search for your profile and find it is communicating the wrong message about your business.

I can help enhance your personal or business brand with a keyword-optimised individual or company profile targeted to your customers. I also assist with developing a content strategy and articles for LinkedIn Pulse.

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User Manuals and Procedural Documents

If your business develops software or products that require a user manual, it’s important for this to be written clearly and logically.

Similarly, if your organisation relies on policies and procedures for legal, operation or safety compliance, the documentation can be critical.

Or, perhaps you need to specify how you prefer your staff to write times, dates, names, titles, and spell certain words (e.g. ‘modelling’ vs ‘modeling’), in an easy-to-use style guide.

I’m experienced in writing procedural documents and user manuals, and ensuring document control for legislative and accreditation purposes in government or private organisations.

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Email Campaigns and Newsletters

I can write email content for a marketing campaign, to familiarise your customer and prospects with your brand, for an auto-responder series, or for your regular newsletter.

Being familiar with a range of email marketing platforms, I can work with the one you have if that’s suitable for your needs. Otherwise, I can advise on the right one for you, and assist in setting it up.

If you don’t already have a list to send emails to, I can also help create that list organically with people interested in your business and the services you offer.

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Website and Landing Page Copywriting

It’s critical that your website is free from spelling, punctuation and grammatical errors. Visitors will decide whether they want to do business with you based on what they read. The last thing you want as a first impression is one that says you have poor attention to detail and make frequent mistakes.

The right words are also important for SEO and click-throughs, and then the words on each page must be crafted to convert clicks to leads.

Whether you’re building a new website from scratch, need to refresh sections on your current site, have content proofread before publication, or need a high-converting landing page for your digital campaigns, I can help with your website copywriting needs.

By the way, I can also help if you need web development!

I’ve worked on many website development projects, and have partnered with web developers and graphic designers who specialise in different platforms and content management systems.

This means if you’re building or redeveloping your website, I can objectively advise which platform is right for your needs, without being commercially tied to one solution. From there, I can oversee and manage the whole process, so you have me as your one point of contact throughout the project.

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Social Media Management

Are you unsure about the best way to use social media for your business? Or do you just need an extra pair of hands to write regular, high-quality, relevant and engaging posts?

Depending on your needs and budget, the services I offer range from developing a unique social media strategy for your organisation, to monitoring and posting on your social profiles.

I can also:

  • Set up your social media profiles with graphics.
  • Write and/or optimise your social bio.
  • Write and share regular posts across your social networks.
  • Implement tools for management, monitoring and scheduling.
  • Train you and your staff in how to maximise your new networks and tools.

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Editing and Proofreading

Whether you need a document to be proofread before publication, or you need a substantive copyedit, I can help.

I’m a full member of the Society of Editors (QLD), which requires recognition of skills and professional experience in editing. I edit to the Australian Government standards, as published in the Style Manual: for Authors, Editors and Printers.

Because every writer is different, and the degree of editing also differs, I provide a quote after conducting a sample edit of a section of your document. The quote will take into account the degree of complexity and whether you need me to check facts or add references.

Book your free consultation

Enter your details below, and I’ll be in touch within one business day to arrange a FREE initial 30-minute consultation.

P.S. I work with businesses that are serious about improving their results with quality content. If you have allocated a very low budget for your marketing or content creation, I’m probably not the best fit for you.

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